In my role as Director of PR and Marketing, I managed our chapter’s Instagram and TikTok accounts with complete creative freedom.
I wanted our content to reflect our sisterhood in a way that helped PNMs imagine themselves as part of our chapter. To do this, I focused on creating posts that were genuine, not just aesthetically pleasing.
One of the first Instagram series I created featured all 35 of our graduating seniors over 8 weeks.
It’s less common for members to stay in a sorority all four years, so I wanted to celebrate their commitment and let them share why they chose to stay.
Another series I created was the Sister Shoutout.
I started this after I learned that some women were hesitant to join a sorority because they worried it would take up too much time and limit their involvement in other activities.
I highlighted members that were involved in extracurriculars outside of Tri Delta, like our student athletes and those involved in clubs outside of Greek Life with quotes explaining how they balance both.
For International Women’s Day, most sororities feature the women of their chapter. But I wanted to highlight the friendships our members have with women in other sororities to combat a common misconception that once you join a sorority you are confined to only being friends with women in your chapter.
I wanted potential new members to know that joining our chapter would give them a community within Tri Delta, but also within all of PHC.
As I stated in my introduction to this page, my goal was to showcase our sisterhood in a genuine way rather than only posting the most “perfect” photos. Throughout my position I learned how to balance authenticity and aesthetics to create posts that felt real and also contributed to a well-rounded Instagram feed.
Part of creating a solid brand identity for a sorority is creating a thoughtful Instagram feed. It is the first thing PNMs see when clicking on our account and typically when their first opinions form about our chapter.
TikTok
TikTok
Just like the Instagram, I wanted our TikTok to provide genuine insight into our sisterhood.
I made this TikTok with the intention of combatting yet another stereotype that sorority women are self-involved and one dimensional. This video is meant to show that sorority women are well-rounded people who have plenty of hobbies, talents, and interests outside of their sorority.
Alumni Newsletter
Alumni Newsletter
Another key responsibility I had as Director of PR&M was writing our chapter’s Alumni Newsletter each term. I collaborated with a national Tri Delta executive who handled the design and distribution, while I developed the body copy and gathered photos and quotes that highlighted the quarter’s biggest moments. Above is the newsletter I helped create for spring term of 2024!