Fall Term of my senior year, I took a Copywriting & Craft class as part of my Advertising major. Throughout the ten weeks of the term each student individually created an Ad Campaign for a product of our choice. I chose the FreeSip Owala Water Bottle! Below is my completed slide deck.
Fall Term of my senior year, I also took an Advertising Media Planning class. Over the ten weeks of the term I worked with three other students to put together a Media Plan for Sisters Coffee. We were given access to the Sisters Coffee Media Brief and used it to develop a comprehensive plan. Once we finished, we presented our plan to Jesse Durham, the Director of Operations at Sisters Coffee. Below is our completed slide deck!
Winter Term of my junior year, I took a Creative Strategy class. Over 7 weeks I worked with two other students, Noah Smith-Shoop and Kelsey Kerr, to research and create a compelling campaign revolving around the climate crisis. We were given complete creative freedom except that we needed to choose one of the four provided audiences. We chose new parents. Below is our completed slide deck!
